Former Google leader · Business transformation keynote speaker & advisor
Most organisations are solving the wrong problem, or avoiding the real one. AI is where this shows up most sharply today.
This runs through every keynote Ani gives, whether the audience is in retail, publishing, travel and tourism, real estate, or another industry grappling with the impact of AI today.
Teams are either quietly terrified of it or loudly excited and quick to implement. Almost no one does the foundational work that makes it worth building on.
In her keynotes, Ani exposes the problem the business has been avoiding, names what’s broken, and reveals what it takes to get to a plan. Audiences leave knowing what to fix first, and why.
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The method
This is the sequence Ani runs inside organisations.
Expose it. Rank it. Build it.
In a keynote she takes a room through the first moves: she exposes the real problem and ranks what matters, so you leave seeing what it takes to get to a plan. Building that plan, with the right specialist on each problem, is the work she does with her partners at LEMA Collective. The keynote shows you the thinking. LEMA puts it to work, and LEMA’s expert partner organisations implement the plan.
Explore the flagship keynote →Expose
Direct input from the people in the daily detail, where problems surface long before they reach the boardroom. You get a connected problem map, not a symptom list, showing how one root cause drives the others across your data, your teams and your commercial strategy.
Rank
Ten problems competing for budget become one ordered plan. Every issue is rated on seriousness, cost and fix difficulty, and each one leaves the room with a single name beside it, so decisions stick.
Build
A team that does this exact work daily, matched to each problem. A clean handoff once they are running. You pay for value, not presence.
Talks & panels
22+
Years inside the enterprise, across the Wall Street Journal, IPG, Dentsu Aegis and Hearst Media.
11+
Years at Google, first in top customer sales, then leading publishing product partnerships across Europe, the Middle East and Africa.
Thousands
Of C-suite leaders reached, with audiences from Disney, LEGO and Hotels.com.
Explore the flagship keynotes, or have Ani create a talk built around your audience or shaped from one of the examples below.
Keynote, panel, webinar or workshop. 25, 45 or 60 minutes, or a half-day, each shaped to your audience and the decisions they need to make.
Upcoming
Not sure which fits your room? Ani will shape the right one.
Check availabilityTestimonials
Ani gave a fabulous keynote speech at the Gift Card and Voucher Association conference in 2026. She took us on a journey through the customer's eyes, and really challenged our attendees to reflect on their own programmes and customer engagement. I would thoroughly recommend Ani as a keynote speaker for an event, especially with a focus on tech, consumers, retail, or loyalty.
Why she does this
Ani is the calm in the room that says the hard thing. She names what a business has been avoiding, and leads the way through the fix. She has paid the price of avoidance herself and knows what it can cost.
Ani has spent more than two decades inside the enterprise, agency-side in product development and marketing, then in senior roles at Google. She knows how enterprises run. She also knows why they break.
The call comes from organisations building AI on cracked ground: siloed data, disconnected decisions, millions a month lost on bets that fix one layer and leave the rest. The stated problem is never the real problem. The CMO solves theirs, the CTO theirs, the CFO theirs, and no one connects them. Ani founded LEMA Collective to do exactly that.
The method is personal and grew out of a family tragedy. After her mother, a psychotherapist, was killed by a patient, Ani looked like someone coping. She was not. For two years she managed the surface and avoided the thing underneath, until she was close to a silent stroke. That stopped her. She faced what she had avoided, then rebuilt, and it is the discipline she now brings to every business she works with.
The playbook Ani ran on herself is the one she now gets paid to take apart. The version she uses in an organisation has a name: the Data-to-Decision Sequence. Expose the real problem, rank what matters, build on ground you have checked.
On stage, Ani diagnoses. She will not confuse being liked with being useful, and she will not let anyone build before the real problem is named. Teams leave knowing what to fix first. And why.
Ani serves as a Board Adviser to the ARI Literature Foundation, championing educational access.
In her words
“I think about technology with two hats on: what I have learned over 20+ years across product, media, marketing and tech, and what I see as a parent, focused on both the future and freedom.
I do not take the risks lightly, particularly around security, sovereignty and the protection of IP. I also see the chance to solve real problems if we do this well. The goal is to strengthen industry through better, more informed education: how the technology works, where it helps, and how to protect what matters. This is most urgent for the creative industries, which critically shape our culture and where IP is most exposed.
At every peak of innovation, the see-saw sits unbalanced: those who build the technology weigh down one side, and the industries that have to live with it are too light to level it. So the technology is built to suit the heavier side, while the industries left to live with it adapt to decisions they never made. That is why I start with the problem in front of your business, whether we are solving for AI or the next big moment. Less about the moment, more about the long-term health of your business, and our shared future.”
Ani Attamian
Work with Ani
Each is shaped to the problem in the room and the decision you need people to walk out ready to make.
Keynotes, panels and webinars that name the real problem.
One room, every ducked question.
With specialist partners, we find the cracks and stay until they hold.
An AI keynote speaker helps an audience make sense of artificial intelligence and decide what to actually do about it. Ani speaks on AI, media and business transformation, with one throughline: the real problem an organisation is avoiding rather than the stated one. Her talks run on a single method, the Data-to-Decision Sequence (Expose it, Rank it, Build it), and include keynotes such as Human Systems Break Before the Technology Does and Your AI Is Standing on Broken Data.
Ani's throughline is avoidance: she starts with the real problem an organisation has been avoiding rather than the stated one, and names it plainly. From there she brings more than two decades of media and technology experience, including 11 years as a leader at Google, to bear on it, turning the problem into a plan the room can act on. Topics span AI readiness and human-first AI, media and digital transformation, customer experience, loyalty and the institutional bottlenecks underneath them.
A keynote is a set-piece talk that frames the big idea for a whole audience, usually 25 to 60 minutes. A masterclass goes deeper for a smaller group, teaching a method they can apply. A workshop is hands-on, where the room works through its own problem and leaves with a plan. Ani delivers all three, plus panels, fireside chats and one-to-one executive advisory, each shaped to the decision the audience needs to make.
Ani speaks to C-suite leaders and boards across travel, retail, media and publishing, from London to Abu Dhabi. Recent stages include the 2026 GCVA Global Conference, a solo keynote to 500 executives with audiences from Disney, LEGO and Hotels.com, World Travel Market London, the International Congress ACI at the Etihad Arena in Abu Dhabi, King's College London, SXSW London, The Bookseller FutureBook Conference and the London Book Fair.
Ani is the founder of LEMA Collective and has spent more than two decades in media and technology, including eleven years at Google, first in sales, then leading EMEA publishing product partnerships, with earlier roles at the Wall Street Journal, IPG, Dentsu Aegis and Hearst Media. She has built and shipped inside the enterprise, so her AI keynotes are grounded in operating reality, and she shapes each one around the decision the audience actually faces.
Someone who has operated inside the problem rather than only studied it, who can make AI concrete for a non-technical room, who brings a method instead of a trend deck, and who shapes the talk around the decision the audience actually faces. Ani speaks from eleven years at Google and now LEMA Collective, runs every keynote on the Data-to-Decision Sequence, and starts from the real problem an organisation is avoiding.
The method stays the same; the examples change for the audience. In publishing, Ani draws on eleven years leading EMEA publishing product partnerships at Google; in travel and tourism, on keynotes at World Travel Market, the Tourism Society and ANTOR; in retail, on work with brands including Walmart, Procter & Gamble, Disney and Dyson. The Data-to-Decision Sequence runs through every version, shaped to the decision that audience needs to make.
Yes, it is one of her core themes. Ani argues that as organisations adopt AI, the questions that decide long-term value are who owns the data and the models, where they sit, and how intellectual property is protected. It matters most for the creative industries, where IP is most exposed. She makes it concrete for boards, drawing on her work on ethical data licensing and her interview on the “Napster-era of generative AI”.
Yes. Ani helps leaders decide what to build in-house and what to buy, and in what order, so budget goes to the problem that matters rather than the loudest one. Her method, the Data-to-Decision Sequence, ranks the real problems first and matches each to the right specialist, so build versus buy becomes a sequenced plan the room owns rather than a vendor pitch.
Most organisers book in-person keynotes several months in advance, with some as far as six to twelve months ahead, which leaves time to tailor the talk to the audience and the event. However, for minimal-travel or virtual events, Ani can accommodate shorter timelines based on availability in her upcoming schedule, so it is worth asking even if your date is close. The fastest way to check availability is to book a call.
Yes. Ani is based between London and Boston and speaks worldwide, with stages from Lisbon to Abu Dhabi.
Yes. Ani is based between London and Boston and speaks across the United States, in person or virtually. Recent audiences include leaders from Disney, LEGO and Hotels.com, and she tailors every keynote to the US audience and event in front of her.
Yes. Ani delivers keynotes, panels and workshops both in person and virtually, and adapts the format to suit a remote or hybrid audience.
Book a call through this site or send a speaker request, and Ani’s team will be in touch to confirm fit, format and timing.
“Better to hear it from her than find it in the results.”
Let’s talk
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Share the audience, format and timing. Check availability for your date, or book a call to talk it through, and Ani’s team will be in touch.
If you have a question about a specific event, speaking topics, shaping a talk to your audience, availability, fees, or you just want to talk it through, fill in the form and you’ll hear back shortly.
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