Press
In the media
Selected coverage and interviews featuring Ani Attamian, across her work in AI, media and business transformation, from her years leading publishing partnerships at Google to her work today with LEMA Collective.
All About Digital Publishing
2025 · Feature
“Until your foundation is clear, any AI investment risks becoming theatre”
On why rushing into AI before fixing fragmented data turns spend into costly theatre, and how solid data architecture unlocks real value across editorial, sales and marketing.
The Bookseller
2025 · Comment
“From SEO to AEO”
How discovery is moving from search to AI answer engines, and why brands and publishers must optimise to be cited directly by tools like ChatGPT and Gemini.
Riyadh Review of Books
Apr 2025 · Feature
The Sound of the Future: Mapping the Next Chapter in Audio Publishing
Global perspectives on audio publishing business models, rights and technology as the audio market accelerates, ahead of the BBP Audio Forum.
All About Digital Publishing
2025 · Interview
“We are in the Napster-era of generative AI”
Ani and Human Native AI’s James Smith on ethical data licensing, fairly compensating rights holders, and why clear regulation matters for publishers.
TTN Worldwide
Nov 2025 · Article
Collaboration key to tackle overtourism, say experts at WTM London
Ani sets out the AI guardrails organisations need, from vendor vetting to data privacy, on the World Travel Market London stage.
The Bookseller
Nov 2021 · Article
Auto-narration ‘can help close gap’ between e-books and audiobooks, says Attamian
Leading publishing partnerships at Google, Ani argues auto-narration complements rather than replaces human narration.
Publishing Perspectives
Jun 2021 · Article
Bookwire’s ‘All About Audio’ 2021: A High View from MIDiA Research
Coverage of her conference session on which genres and titles are best suited to AI auto-narration.
Publishing Perspectives
May 2021 · Article
Germany’s Bookwire Produces a Second ‘All About Audio’ Conference
Previews Ani’s session on Google’s auto-narration solution for publishers.
Media enquiries
Writing about AI, media or business transformation, or booking Ani for a comment or interview?